Privacy policy
Last updated: April 27, 2026
DrinkGuard operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully managed shopping experience. These are referred to as the “Services.”
DrinkGuard is powered by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person.
Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or reasonably be linked to you.
Depending on how you use the Services, where you live, and what is allowed or required by applicable law, we may collect or process the following categories of personal information:
Contact information, including your first name, last name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, financial account numbers, payment card information, transaction information, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us, including information you provide when contacting us, such as when sending a request to our customer support team.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how you interact with the Services, including how and when you browse or use the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we use vendors to provide certain technologies or services and they collect or process your personal information on our behalf.
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or use the Services, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving the Services
We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, fulfilling orders, remembering your preferences and products you may be interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience.
This may include using your personal information to better personalize and improve the Services.
Marketing and Advertising
We use your personal information for marketing and advertising purposes, such as sending marketing, promotional, and advertising messages by email, text message, or mail, and showing you online advertisements for products or services on the Services or on other websites.
This may include advertising based on products you previously purchased, added to your cart, or other activity on the Services.
Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to potentially fraudulent, illegal, unsafe, or harmful activity, and protect the security of the Services and the public.
If you choose to use the Services and register an account, you are responsible for keeping your account details secure. We strongly recommend that you do not share your username, password, or other login details with anyone.
Communicating With You
We use your personal information to provide customer support, respond to your inquiries, provide effective service, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to participate in or manage civil claims, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy.
These circumstances may include:
With Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
With business and marketing partners so that we can provide marketing services and advertising. For example, we use Shopify to help support personalized advertising on third-party services based on your online activity across different merchants and websites.
Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
When you direct, request, or consent to us disclosing certain information to third parties, such as when we ship products to you or when you use social media widgets or login integrations.
With our affiliates or within our corporate group.
In connection with a business transaction, such as a merger, acquisition, or bankruptcy.
To comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, enforcing applicable terms of service or policies, and protecting or defending the Services, our rights, and the rights of our users or others.
Relationship With Shopify
The Services are provided on Shopify’s platform. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you provide through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that involve data and information collected from your interactions with our store, other merchants, and Shopify.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights related to Shopify’s use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and what rights you may have, please review Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights related to your personal information through Shopify’s privacy portal.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms.
We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness, or reliability of information found on them.
Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be visible to other users of the Services or those third-party platforms.
Including such links does not mean that we endorse the content, owners, or operators of those platforms, unless clearly stated in the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children who are under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below and request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”
In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.
How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information.
These rights are not absolute and may apply only in certain circumstances. In some cases, we may deny your request if allowed by law.
Right to Access / Know
You may have the right to request access to the personal information we hold about you.
Right to Delete
You may have the right to request that we delete personal information we hold about you.
Right to Correct
You may have the right to request that we correct inaccurate personal information we hold about you.
Right to Data Portability
In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
Managing Communication Preferences
We may send you promotional emails. You can opt out of receiving promotional emails at any time by using the unsubscribe option included in our emails.
If you opt out, we may still send you non-promotional emails, such as emails about your account or orders.
Additional Rights for Users in the United Kingdom or European Economic Area
If you live in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights:
Objection to Processing and Restriction of Processing
You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of Consent
Where we process your personal information based on your consent, you have the right to withdraw that consent.
If you withdraw your consent, this will not affect the lawfulness of any processing carried out based on your consent before it was withdrawn.
You can exercise any of these rights where indicated in the Services or by contacting us using the contact information below.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit Shopify’s privacy portal.
We will not discriminate against you for exercising any of these rights.
Before fulfilling your request, we may need to verify your identity as permitted or required by applicable law.
Under applicable law, you may appoint an authorized agent to submit requests on your behalf. Before accepting such a request, we may require the agent to provide proof that you authorized them to act on your behalf, and we may ask you to verify your identity directly with us.
We will respond to your request within the time required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact information below.
Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to submit a complaint to your local data protection authority.
If you are located in the EEA, you can find a list of data protection supervisory authorities through the European Data Protection Board.
International Transfers
Please note that we may transfer, store, and process your personal information outside the country where you live.
If we transfer your personal information from the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent agreements issued by the relevant UK authority, unless the data is transferred to a country that has been recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Contact Information
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, you can contact us by email at:
For applicable data protection laws, we are the controller of your personal information.